National Association of Insurance and Financial Advisors

Understanding Living Benefits in Life Insurance


NAIFA Webinar
August 2015
Presenter: Michael T. Smith, LUTCF


Consumers are looking for increased value in everything they buy including life insurance. Many life insurance companies are providing this value through policy riders that provide living benefits. The result is life insurance that you don’t have to die to use.

However, not all riders are equal…

In this webinar, Michael T. Smith, LUTCF, helps you navigate the complex living benefits terrain, sharing his expertise on the various living benefits plans and definitions. This webinar will explain the different types of riders including long term care insurance, critical illness insurance and terminal illness insurance. Mike also will prepare you to educate your clients on the need for living benefits through his proven sales and marketing strategies.

About the Presenter

Mike Smith is President of CPS Horizon Financial, an insurance brokerage firm. Mike’s clientele include financial advisors, accountants, insurance advisors and attorneys. CPS Horizon represents three dozen carriers and helps advisors with life, disability insurance, long term care, annuities, impaired risk cases, and living benefits. Prior to purchasing CPS Horizon, Mike was in personal production qualifying for life membership in MDRT including Court of the Table. Mike has presented sales ideas, marketing programs and information on current insurance and investment trends to the Million Dollar Round Table, The Financial Planning Association, The Society of Financial Service Professionals, and five times at NAIFA's Career Conference and Annual Meeting.