National Association of Insurance and Financial Advisors

Trustworthy Selling: Recapturing the Lost Art of Selling

NAIFA 2013 Career Conference and Annual Meeting
September 2013


This session focuses on prospecting and business development, as well as on how to create a sense of urgency with prospects and clients. Joey Davenport uses LIMRA research to identify the reason consumers procrastinate when purchasing financial products. You will learn prospecting and business development psychology, resources and language to increase the quantity and quality of your referrals. You will also learn about power phrases and behavioral economics tactics that have been proven to increase the likelihood of someone buying by 29 percent.