Sales (NAIFA Coach)

The NAIFA Sales Coach program, led by experienced sales coach, Bob Arzt, CLU, ChFC, LLIF, offers individual and group coaching options.

Option 1: “First Free”

NAIFA members that purchase Bob’s new book -- “What Every Great Salesperson Knows-A No-nonsense Guide to Sales Success” available in the “Books and CDs” section of the NAIFA Marketplace ($18.95 for NAIFA members/$24.95 for non-members) will receive a free 45-minute coaching session with Bob. Note: To take advantage of this offer, you must call to schedule your free coaching session within 30 days of book purchase.

Option 2: Insurance Coach U™ Individual Coaching Experience

  • Dramatically impact your sales and practice management performance                       
  • Challenge you to play bigger, think bigger, grow your revenues and grow your insurance business
  • Release your achievement drive to keep you focused on your goals
  • Find and implement insurance sales strategies based upon proven techniques that will ensure your short- and long-term success in the super competitive financial services marketplace
  • Enable your business to become more consistent and profitable beyond whatever you thought was possible.
Participants schedule two phone appointments every month for a six-month period during which goals will be established, prioritized, and implemented with Bob’s ongoing support and insight helping you to increase your determination and confidence and achieve greater sales results.

Pricing: Two-one hour individual coaching calls with Bob Arzt each month for six months (Payment plans available)
  • NAIFA Member Price: ($450 per month) $2,700
  • Retail Price: ($500 per month) $3,000

Option 3: Group Coaching – Champions’ Success Groups™

For those NAIFA members who are seeking the benefits of a group coaching experience, Champions’ Success Groups™ is another alternative. Groups of 8-12 participants meet via telephone twice per month for a period of four months.

Past participants report the benefits of working with like-minded insurance professionals who want to accelerate their success. The group experience provides accountability, inspiration and encouragement from others, and the opportunity to learn and brainstorm with peers to better achieve measurable results including an increase in business effectiveness.

Pricing: Two-one hour group coaching calls each month for 4 months. Group size: 8-12 participants. (Payment plans available)
  • NAIFA Member Price: ($150 per month) $600
  • Retail Price: ($200 per month) $800

Bob Arzt, CLU, ChFC, LLIF  - Insurance Coach U

Bob is president of InsuranceCoachU. He coaches insurance professionals who want to achieve more in their business and personal life. His company specializes in partnering with individuals and companies in the Financial Services Industry to increase sales, customer loyalty, producer retention, and personal productivity. Bob brings 30 years of experience in these areas.

For more information on NAIFA Sales Coach, contact Bob Arzt at or call 301-610-5624.