National Association of Insurance and Financial Advisors

Insure Your Love

Life insurance is love insurance, which makes February—the month of love—the perfect time to reach out to clients and prospects about their life insurance needs. The Insure Your Love campaign, coordinated by Life Happens, is now in its seventh year. It allows you to bring emotion or humor into a conversation that is usually serious or dry.

February and Valentine’s Day is a perfect time to remind clients and prospects of their need to protect the ones they love through proper life insurance planning. But keep in mind, love is eternal, making the Insure Your Love theme appropriate all year long.

Life Happens, with support from NAIFA, provides resources (click here) to help you with your marketing and outreach efforts to your home-office employees, producers and consumers during Insure Your Love.

Social Media Content

From prewritten social-media content to “info statistics,” you’ll find a wide range of content to choose from.


Storytelling with emotion works! Flyers can be sent digitally or downloaded and printed out.


We know emotion plays a large part in people’s decision to get life insurance. These videos will hit just the right note.

Click here for campaign materials from Life Happens.