What Consumers Want

February 14, 2018

By Ayo Mseka A study commissioned by the Million Dollar Round Table and conducted online by Harris Poll  examines what consumers think of financial professionals, what clients aim to achieve through financial planning, and what they look for in a financial professional.  The study was of more than 2,000 U.S. adults ages 18 and older, including over 700 who currently work with a financial professional.   Of those who currently work with a financial professional, 77 percent say they ar...

Using LinkedIn to Prospect

February 14, 2018

By Bill McManus, CIMA With more pressure than ever on advisors to be more than just financial guides, there is no shortage of advice on how to better advise existing clients.  Just as important to the health of their business, however, is bringing in new clients. It’s important for advisors to be proactive in acquiring new business, but typical marketing channels, such as email, are overused and easily ignored. To cut through the clutter and gain access to a stockpile of potential clie...

Investors Fear Market Correction

January 19, 2018

By Ayo Mseka Seventy-four percent (74%) of U.S. investors age 40 years and older are concerned about a stock market correction, given the long-running bull market. And virtually all investors (97%) said the market at its current levels has risks, with 37% saying the risk was significant or mostly risky. These are some of the major findings of a Global Atlantic Financial Group national study of U.S. investors 40 years of age and older regarding stock market risk and investments. The stu...

Top New Year's Resolutions for Advisors

January 19, 2018

By Ayo Mseka According to a survey from SEI Advisor Network, the top New Year’s Resolutions for financial advisors include increasing their client “referability,” communicating and instituting a plan around the potential end to the bull market, and building integrated workflows.   Not surprisingly, the number one resolution and top priority for advisors this year is to take steps to become more referable and to increase the number of client referrals they receive. Interestingly, most...

10 Ways to Gain Customers

December 20, 2017

The challenge is the same for every salesperson looking for clients--the competition isn’t another brand or a better product or service. Instead, it is another salesperson who knows how to acquire customers. The primary task for every salesperson is getting customers to want to do business with them. Without that, customers move on, looking for someone who makes them feel comfortable. Here’s what it takes to do it. *Stash your sales pitch. Of course, it’s important to have your sales p...