NAIFA, Northwestern Mutual Partner to Strengthen State Advocacy

Northwestern Mutual will provide $250,000 grant as lead gift in NAIFA Capital 50 Fund
FALLS CHURCH, Va. – Northwestern Mutual announced today that the company will provide a $250,000 grant to the NAIFA Capital 50 Fund, a new initiative designed to strengthen advocacy and representation by the financial services industry at the state level. Northwestern Mutual is the first company to formally sign on as a partner to leverage NAIFA’s structure as a federation with a presence in every state capital and a grassroots network unparalleled in the insurance and financial services industry.
“NAIFA has been a key partner of the company for decades,” said Steve Radke, Northwestern Mutual vice president – government relations. “We’re hopeful this agreement will start a new chapter and serve as a model for others in the industry on how companies, their producers, and the trade associations can work together.”
As a strategic partner in the NAIFA Capital 50 Fund, Northwestern Mutual will have input in what state advocacy issues they choose to support and which states they choose to engage. This coordinated industry effort will involve a range of activities in state advocacy, including:
  • Reaching lawmakers through a successful “Day on the Hill” at statehouses.
  • Forming and growing key relationships with state legislators and regulators.
  • Educating candidates for state office about issues and policy positions.
  • Formalizing procedures that evaluate, review and raise awareness of proposed state regulations and legislation that would impact advisors and their clients.
“NAIFA greatly values the strong partnership we have with Northwestern Mutual,” said NAIFA Chief Executive Officer Kevin Mayeux, CAE. “This additional investment represents our shared commitment to representing our industry, advisors and their clients nationwide. NAIFA has the network, footprint and history of advancing the industry and helping our members better serve their clients. This strategic partnership will enhance and increase our capacity so we can be a more effective voice of insurance and financial advisors across the country.”
About NAIFA: Founded in 1890 as The National Association of Life Underwriters (NALU), NAIFA is one of the nation’s oldest and largest associations representing the interests of insurance professionals from every congressional district in the United States. NAIFA members assist consumers by focusing their practices on one or more of the following: life insurance and annuities, health insurance and employee benefits, multiline, and financial advising and investments. NAIFA’s mission is to advocate for a positive legislative and regulatory environment, enhance business and professional skills, and promote the ethical conduct of its members.