Guardian Supports NAIFA State Advocacy

Guardian Signs on to the NAIFA Capital 50 Fund for State Advocacy 

FALLS CHURCH, Va. – The Guardian Life Insurance Company of America has agreed to provide a supporting gift to the NAIFA Capital 50 Fund, an initiative launched by the National Association of Insurance and Financial Advisors to strengthen advocacy by the life insurance industry at the state level. 

The NAIFA Capital 50 Fund is part of a coordinated industry effort to leverage NAIFA’s structure as a federation to promote a collaborative approach to advocacy in every state capital.

“NAIFA is pleased to welcome the Guardian as the newest Capital 50 Fund partner,” said NAIFA Chief Executive Officer Kevin Mayeux, CAE. “Guardian’s participation will help NAIFA build upon our already strong state advocacy efforts. By partnering with the leading companies in the industry, NAIFA is postured to make an even greater impact on state-level advocacy with a strong and unified voice on behalf of the industry, advisors, and their clients.” 

Guardian’s contribution follows previous gifts from Northwestern Mutual and New York Life. Momentum is building for the fund, and NAIFA expects additional corporate partners to participate in the near future, Mayeux said.

The coordinated industry effort will involve a range of activities in state advocacy, including:
  • Reaching lawmakers through successful “Day on the Hill” events at statehouses.
  • Educating existing legislators and regulators, as well as candidates for state office, about issues and policy positions. 
  • Formalizing procedures to evaluate, form positions on, and raise awareness about the impact of proposed state regulations and legislation on advisors and their clients.
So far, 16 NAIFA state chapters have received Capital 50 Funds grants to bolster their legislative and regulatory advocacy efforts.