NAIFA introduces me to the best professionals in my area. I look forward to the education, camaraderie and standards NAIFA offers.

  • Anna Marie Downs
  • Superior, WI
  • Member Since 2007

NAIFA is the only organization serving and representing insurance and financial advisors regardless of the products they sell or the focus of their practice. NAIFA is your professional association, and its focus is to protect your business, help you grow your business and promote ethical business conduct.

Advisor Today Blog

Advisors Serving Consumers

June 22, 2018

A recent study conducted by the Million Dollar Round Table (MDRT) surveyed consumers during a week of stock market volatility to understand investment... > Read More


The Learning Center is Open!

Access the new NAIFA Learning Center today to enhance your professional knowledge and build your confidence. The Center is a virtual, on-demand platform with hundreds of engaging high-impact videos, guides and worksheets designed to improve the learning experience of all financial advisors, no matter how long you’ve been in the business.

Video sessions average eight minutes, with participant guides for further instruction.

LACP Certification

The NAIFA Life and Annuity Certified Professionals (LACP) certification serves consumers by recognizing financial professionals with a mark of distinction for their product knowledge, consultative sales process and compliance to ethical, legal, and regulatory requirements. LACP practitioners are held to a standard of excellence that defines and differentiates them from their peers and to the clients they serve.


Advisor Today

Keith Gillies

NAIFA President 2017-2018