The Life Insurance Industry: Working Together to Help Protect American Families

February 25, 2009

Last night, President Barack Obama set forth objectives for righting the economic and budget ship of our Nation. As Americans, we at NAIFA pledge our constructive support for President Obama and Congress in devising programs to flesh out those objectives.

Simultaneously, NAIFA leaders want you to know that NAIFA and its allies in the life insurance industry have a clear understanding of the role that life insurance, annuities, disability income and long-term care insurance products play in the financial security of American families and business. As the joint communiqué below makes clear, our life insurance industry coalition intends to make certain that Washington policymakers fully understand the central role our products and your services play in keeping families financially secure now and in the future.

NAIFA is proud to stand with you and our industry allies as we address the issues critical to your clients and the American Public.

Cliff F. Wilson, CLU, ChFC, LUTCF, CLF
President

See also: Life Insurance Industry Highlights Its Role in 75 Million American Families

As the new Administration, U.S. Congress, and State Legislatures begin considering public policy initiatives in 2009 that may affect each of us, we want to let you know that our industry is standing together to help American families protect their financial and retirement security.

Agents, brokerage general agents, professional managers, and carriers are working together to collectively spread our message that 75 million American families count on the life insurance industry to protect their financial futures.

This Congress will deal with the most complex and profound challenges the country has ever faced. And it will do so with more than 50 newly-elected first-time U.S. Representatives and U.S. Senators who will be looking to you, their constituent, to help guide their positions on critical issues. Congress will focus a great deal of attention on issues important to the life insurance industry such as financial security for families, individuals, and businesses. This environment will provide us with an excellent opportunity to educate new Members of Congress and place our industry’s issues at the forefront of the political debate.

Working towards this end, we have launched a series of print and online advertisements which highlight American families and individual workers. The advertisements send the message that because life is unpredictable, 75 million American families turn to our industry’s products to provide peace of mind, long-term savings, and a guarantee of lifetime income when it's time to retire.

In addition, we have developed a website at www.securefamily.org where policy-makers and consumers can go to learn more about the products we provide. The website contains links to each individual organization and will be expanded in the coming weeks and months. We hope that as we all continue to educate lawmakers, this website will be an excellent source of information for you, your business, and the customers and clients you serve.

Please let NAIFA know if we can be of assistance to you. In the meantime, remember that only by working together can we ensure that our industry remains strong and continues to be able to protect American families.

Sincerely,

American Council of Life Insurers

Association for Advanced Life Underwriting

GAMA International

National Association of Independent Life Brokerage Agencies

National Association of Insurance and Financial Advisors

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