Click on the image to see a larger version.
Other Legislative and Regulatory Support:
- 2007 NAIC Resolution
- 2007 NCOIL Resolution
- 2007 U.S. House of Representatives Resolution (H.Res.584) (as introduced)
- 2007 U.S. House of Representatives Resolution (H.Res.584) (as adopted)
- 2007 U.S. Senate Resolution (S.Res.201) (as introduced)
- 2007 U.S. Senate Resolution (S.Res.324) (as adopted)
For More Information
To learn more about Life Insurance Awareness Month and how you can make a difference in this industry-wide effort, please contact The Life and Health Insurance Foundation For Education at liam@lifehappens.org.
LIAM Logos
- 2007 Proud Sponsor: color or black/white
- 2007 Regular: color or black/white
- 2007 Proud Sponsor (Spanish): color or black/white
- 2007 Regular (Spanish): color or black/white
LIFE Resources
- LIFE Idea Exchange for Agents: For tips on how to best utilize its materials, LIFE added this year a new agent section to its popular Idea Exchange website. It includes agent testimonials describing the products they use and the ways they use them to increase their sales production. The sales ideas are organized by product, market, sales situation and PR resources. Agents can review the section and easily order any of the LIFE products displayed online.
- Article/Memo/Email: This 500-word Word document describes LIAM and outlines how your sales representatives can support and benefit from the awareness campaign. Space has been set aside for you to include information about your organization's plans for September. Format the document to serve your specific needs (e.g., use it as the basis for a newsletter or magazine article, or a memo or e-mail to your reps).
- Fact Sheet: Send or email this fact sheet to your sales representatives. This one pager describes LIAM and outlines how your reps can benefit from the campaign.
- PowerPoint Slides: Use these presentation slides to raise awareness within your organization of LIAM and how to leverage this sales opportunity. Slides 9-14 outline the types of activities companies might consider for LIAM. You will probably want to customize these slides prior to presenting them.
- Print Ads: We've developed 9 customizable print ads for use in your magazines and newsletters to publicize LIAM and your organization's LIAM plans. Each leaves space for you to insert planned activities that are specific to your organization. View and download the ads and the co-op rules and claim form. Contact Faisa Stafford at fstafford@lifefdn.org or 202-464-5000 ext. 109 if you need the Quark files. Several of the ads contain stock photography and may require you to pay nominal royalty fees.
- Video: Watch September 2007 Life Insurance Awareness Month spokesperson Molly Shannon tell her realLIFEstory.
New Releases
- Film and Television Star Molly Shannon Cast in The Lead for Life Insurance Awareness Month: Washington, D.C. β June 20, 2007 β This September, comedian, actress and former Saturday Night Live cast member Molly Shannon will encourage millions of Americans to take stock of their personal insurance needs by sharing her family's story of loss and financial struggle. Molly will serve as the national spokesperson for the LIFE Foundation's fourth annual Life Insurance Awareness Month (LIAM) to help educate people about the importance of having adequate life insurance protection.
- U.S. Congress Passes LIAM Resolutions: September 25, 2007 (Washington, DC) βIn a move highlighting the urgent need to secure American families' financial futures, the Senate and House of Representatives have passed resolutions (S. Res. 201 and H. Res 584, respectively) recognizing September as Life Insurance Awareness Month.
State Involvement
- Governor Doyle declares September "Life Insurance Awareness Month": September 7, 2007 (Madison, WI) —For the fourth year running, Governor Doyle has declared September as "Life Insurance Awareness Month" (LIAM). The Office of the Commissioner of Insurance (OCI), along with the National Association of Insurance and Financial Advisors (NAIFA), encourages Wisconsin residents to take stock of their life insurance needs during the month of September.
- Life Insurance Awareness Month reminds everyone of the importance of being prepared: Linda Melson, who co-owns Melson and Associates with her husband, Michael, has a personal interest in the fact that September is Life Insurance Awareness Month -- besides the fact that she sells life insurance.
South Carolina with Governor Mark Sanford for the signing of the Life Insurance Awareness Month Proclamation
