When Buying Life Insurance, Online Availability is not a Motivator

September 14, 2017

Unlike most retail goods, the convenience of buying life insurance online doesn’t appear to motivate people to buy. Though familiar messaging stressing how quick and easy it is to buy online sounds like an attractive message, LIMRA research has shown that many consumers find the message off-putting when it comes to buying life insurance.  LIMRA recently conducted a follow-up study aimed at improving upon the ‘quick and easy’ message. The experiment tested the effectiveness of 10 message...

Study Finds Widespread Worry in Middle America

September 14, 2017

By Ayo Mseka Middle America is fraught with worry about a range of issues, particularly the direction of the country and personal finances, according to a study by Massachusetts Mutual Life Insurance Co. (MassMutual). The latter often adversely impacts people’s health, personal relationships and on-the-job performance, the study notes   “Our research shows that middle-income earners express widespread worry about a range of issues, particularly politics and their personal finances,” ...

21 Ways to Make Customers Feel Valued

August 17, 2017

By John Graham Most businesses do a fairly good job of “pleasing” their customers. They get their orders right and deliver them on time, but that bar isn’t high enough. Here are 21 ways to make customers feel valued: Never ask a customer to call back. It’s rude and demeaning. Take the customer’s number and call him back or let him know who will be in touch with him. Never leave a customer hanging. Always close the loop by letting the customer know what to expect or what’s g...

How to Make the Most of Your Minutes

August 17, 2017

Success at work and in life often comes down to one thing: developing better time- management skills. Our minutes have become hot since time is so scarce these days, and we toss them away without a second thought. The truth is that we are always going to have obligations, deadlines, and responsibilities. But if you learn how to handle your hot minutes, you can work with the clock instead of against it. Here are a few time-management tips from my book, Wait a Hot Minute! How to Manag...

One in Four Americans Barely Getting By

July 17, 2017

A study from Lincoln Financial Group gauges consumer perspectives and emotions around personal finance, and progress — or lack thereof — toward financial goals. Most Americans say they feel “comfortable” or “stable” when it comes to their money, but a significant portion of the population say they are “barely getting by” or worse. The study-- Financial Focus: Goals and Reflections of Today’s Consumer-- looks at Americans’ short- and long-term financial goals, as well as immediate goals, s...