Making Marketing Work for You

February 13, 2017

By John Graham Marketing rarely fails because of a lack of interest, ideas or adequate resources. It fails when it doesn’t turn prospective buyers into believers. Marketing derails when it's little more than a series of uncoordinated “tactics”— email campaigns, promotions, presentations, blogs, social media engagements, charitable support, newsletters, collateral pieces, webinars, events, and all the other stuff intended to “get the message out.”   There’s another way to look at mark...

Small-Biz Owners Optimistic About 2017

February 13, 2017

By Ayo Mseka A large percentage of American small-business owners are optimistic about growth in 2017, with some important investments in their businesses, including hiring.   This is according to a New York Life survey of more than 1,200 small- business owners fielded by Ipsos Public Affairs.  Interestingly, the optimism among small business owners significantly outpaces that of the general public, as can be seen in the table below.     Small Business Owner...

Using Public Speaking to Get More Customers

January 11, 2017

By Dr. Edward Martin Insurance and financial advisors are always looking for ways to find new clients, but many fail to find effective marketing methods that can increase their income by bringing in new customers. However, there are lots of speaking opportunities they can use to attract more business. Many groups need a guest speaker for their meetings and conferences. These groups include local business groups, charitable organizations, corporations, conferences, conventions, scho...

The Discipline of Gratitude

January 11, 2017

By Bob Arzt   The more consistently I practice being grateful, the better I feel. I've noticed a direct correlation between the amount of gratitude I have during the day and how well those days go for me.   I've also noticed that the more gratitude I have in my life and the more I spend time with other people who have lots of gratitude in their lives, the better I feel and the better my business goes. I am thankful for so much that I have been fortunate enough to have in my life. I ...

Wanted: Products for Increased Income

December 14, 2016

To help address the risks caused by inflation, many Americans are looking to financial products that not only provide guaranteed income in retirement, but also offer the opportunity for their income to increase. This is according to a study by Allianz Life Insurance Company of North America, which explores Americans’ perceptions of the rising cost of living. While eight out of 10 respondents expressed interest in a product that offers income for life, an even higher percentage (86%) said th...