Illinois Partners With Advisors to Bolster Health Marketplace Enrollment

Get Covered Illinois (GCI), the state’s health insurance marketplace, has launched its Producer Program, a partnership with agents and brokers to assist them in efforts to educate clients and provide coverage through the marketplace.  
 
“We appreciate the continuing outreach by Get Covered Illinois to assist producers in enrolling their clients through the marketplace,” said Phil Lackman, who represents NAIFA-Illinois and two other agent organizations in the state. “Illinois consumers look to their trusteed benefits advisors for guidance and counsel in working through the complexities of the ACA, and producers themselves need clarity from state and federal governments in order to [help].”
 
Advisors who join the program at the “Partner” level receive access to networking events and important policy updates from GCI. They are also included in the GCI Web site’s find an agent tool. Participants at the “Ambassador” level receive all of the “Partner” benefits, as well as a co-marketing partnership offering a 50/50 match (up to $25,000) for local print advertising.
 
GCI also provides a Producer Tool Box on its Web site.
 
The marketplace owes much of its success to the efforts of advisors, state officials acknowledge.
 
“Brokers and agents played a big part last year in helping to enroll more than 700,000 people across Illinois in health coverage,” said Jennifer Koehler, executive director of GCI. “In Year One, we learned that many brokers and agents were looking for more ways to collaborate with GCI, especially in marketing. Brokers have great community networks and they play an important role in helping people sign up early and get the coverage they need.”
 
Does your state help advisors with enrollment or marketing on its exchange? If so, leave a comment and tell us how.


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