LIMRA / NAIFA Market Awareness Series

For more information

Diane W. Powers
Vice President,
Professional Development & Education
(703) 770-8226
dpowers@naifa.org

NAIFA joins LIMRA in offering to NAIFA members as a free member benefit a monthly online video-based seminar series. NAIFA members have unlimited access to each of the following programs showcased for the month indicated.

The LIMRA / NAIFA Market Awareness Series is only available to NAIFA members. Please log-in (above) to access the link to the LIMRA site.

Each video is 30-40 minutes in length and features LIMRA subject matter experts for the selected topic. All programs are designed to provide you background information on the topic, explain what this means to you as an advisor or agent and include sales tips for presenting the material to clients.

February 2010 – The Women’s Market: It’s Time
Women are increasingly affluent, are becoming business owners at record rates, and participate in most major purchase decisions. Learn about the unique financial services needs of women and the products and services to bring to this highly receptive market. Explore the myths and realities and gain a rich understanding of the different communication approaches to successfully sell to women.

March 2010 – Getting Prospects to say YES to Life Insurance
Learn what consumers say works and doesn’t when selling life insurance to them—and what they say will actually motivate them to buy more life insurance. This program will help producers identify buying signals, position "needs" and “values” based purchasing triggers, and help motivate consumers to buy the insurance protection they need.

April 2010 – The 21st Century Retirement Market
People are living longer, employers are getting out of the retiree benefit business, and confidence in Social Security is waning. Now is the time to get excited about this massive market opportunity by delving into what consumers say they need, what consumers don’t know they need, who they view as the financial advisor of choice, and how to position yourself to successfully serve these consumers.

May 2010 – Recruiting Sales Talent: It’s Not the Same Old Game
Have you ever wondered why your recruiting program isn’t delivering better results? It may be that many of the tactics used in the past simply don’t work today. Think more strategically about your recruiting program to transform it from a passive process that targets active candidates into an active process that targets high-quality, “passive” candidates.

June 2010 – Building a Retirement Practice
To build a retirement practice, you must first find prospects and convince them to schedule appointments. Learn the three primary types of retirement planning, how to segment current clients, and how to generate new prospects. Equally important, learn how to manage objections to retirement planning and position your process--not the product

July 2010 – Gaining a Competitive Edge with the 50+ Market
The market of consumers who are 50 and older is large, lucrative, and more diverse than most people realize. Learn about its sub-segments so they can increase sales, enhance service, and attract and retain more clients.

August 2010 – The Women’s Market: It’s Time
Women are increasingly affluent, are becoming business owners at record rates, and participate in most major purchase decisions. Learn about the unique financial services needs of women and the products and services to bring to this highly receptive market. Explore the myths and realities and gain a rich understanding of the different communication approaches to successfully sell to women.